Dr. Wendy Whitman Cobb

Chapter 6

Map of US Space and Rocket Center
Map of US Space and Rocket Center

Examples of theming at the US Space and Rocket Center

Hybrid consumption at the US Space and Rocket Center

Merchandising at the US Space and Rocket Center
Merchandising at the US Space and Rocket Center

Areas at the US Space and Rocket Center where Space Camp participants “train” for a space “mission”—examples of performative labor

Map of Kennedy Space Center Visitors Complex
Map of Kennedy Space Center Visitors Complex

Examples of theming at the Kennedy Space Center Visitors Complex

Hybrid consumption involves methods that encourage people to stay longer and consumer more.  Examples of this can be found across the KSCVC including the Atlantis complex that hosts the space shuttle Atlantis, displays and exhibits, and a merchandise store

Another area where hybrid consumption can be seen is at the Gateway building featuring rides, exhibits, and a food location

Merchandising at KSCVC

Imagineering designs for the Johnson Space Center visitors center

The opinions and assertions expressed herein are those of the author(s) and do not reflect the official policy or position of the United States Air Force or the Department of Defense.